IBM AND MACROMEDIA FORM STRATEGIC ALLIANCE TO ACCELERATE
E-BUSINESS DEVELOPMENT
Companies will ease development and deployment of
personalized e-business applications
Somers, New York, and San Francisco, California -- May
30, 2000 IBM (NYSE:
IBM) and Macromedia, Inc. (NASDAQ: MACR), today announced
a multi-faceted agreement that will bring IBM's Web development and deployment
platform to Macromedia customers, integrate Macromedia's Web development
software into the WebSphere(TM)software platform, and license
Macromedia(R)LikeMinds(TM) Personalization Server for use in future releases of
IBM WebSphere product offerings.
The objective of the multi-year agreement including
product bundles, product integration and joint marketing efforts, is to give
customers a comprehensive Web development and deployment environment based on
IBM's WebSphere product offerings, while delivering on the Macromedia Web
Content Lifecycle.
The IBM WebSphere software platform offers customers a
powerful development and deployment environment for next-generation e-business
applications. The Macromedia Web Content
Lifecycle helps eliminate difficulties enterprises face in integrating point
solutions to build, manage, personalize, and analyze dynamic Web content while
engaging customers on complex, business-critical Web sites.
Under the agreement, IBM will license and distribute
Macromedia LikeMinds Personalization Server as an integrated component of
future versions of WebSphere product offerings, including WebSphere Commerce
Suite(TM). This licensing and distribution agreement will bring LikeMinds
patented collaborative filtering personalization technology to IBM WebSphere
Platform users, helping them engage Web visitors and improve online results
with highly accurate product and content recommendations.
In addition, Macromedia will license and distribute a
developer version of the IBM WebSphere Application Server with its
market-leading visual Web content authoring platforms, Macromedia
Dreamweaver(R) and the newly announced Macromedia Dreamweaver UltraDev(TM). Dreamweaver UltraDev enables visual authoring
of JavaServer Pages as fully supported by IBM's WebSphere platform.
IBM will also provide extensions to further integrate the
Dreamweaver UltraDev development platform with IBM's WebSphere Studio,
providing Macromedia developers a complete Java-based team programming solution
and an out-of-the-box application server development and deployment environment
based on IBM WebSphere.
Also, IBM will bundle trial versions of Macromedia
Flash(TM), Freehand(R), Director(R), and Fireworks(R) with every copy of the
WebSphere Studio.
"This partnership will deliver additional
capabilities to companies in building, deploying and personalizing dynamic Web
content when building business-critical Web sites that power an
e-business" said Paraic Sweeney, vice president, Business Transformation,
IBM.
"IBM and Macromedia together deliver a comprehensive
offering that moves beyond point products to address the complete Web Content
Lifecycle, providing customers with a multi-faceted solution to engage and
retain customers on their high-end, mission-critical e-commerce sites,"
said Stephen Elop, senior vice president and general manager for
Macromedia. "The synergies between
the joint solutions will provide IBM and Macromedia customers with a robust solution
for all of their critical e-business needs, from content design to delivery and
personalization."
ABOUT MACROMEDIA LIKEMINDS, DREAMWEAVER AND DREAMWEAVER
ULTRADEV Macromedia LikeMinds Personalization Server combines industry-leading
accuracy with unmatched, real-time performance to engage Web visitors and
improve online results. Macromedia
Dreamweaver is the platform of choice for professional Web site design and
production, and commands a 70 percent market share among professional Web
developers. Dreamweaver UltraDev, announced May 8, is built on the core
architecture of Dreamweaver and is the first application to allow developers,
programmers, and designers to visually create and edit data-driven Web
applications for multiple server platforms.
ABOUT IBM WEBSPHERE
IBM WebSphere's customizable family of products provides
the industry's most scalable e-business software foundation and application
services, and delivers a flexible and open platform on which to build
next-generation e-business applications.
Based on WebSphere Application Server, the WebSphere family supports
business applications from simple Web publishing through enterprise-scale
transaction processing. Through modular, integrated application services, such
as Lotus Domino for rich collaboration capabilities and WebSphere Commerce
Suite for high-performance, scalable commerce sites, the WebSphere family
transforms the way businesses manage customer, partner and employee
relationships. Tightly integrated
business and web content development tools and Web site management capabilities
deliver the most advanced and productive end-to-end application development,
deployment and integration for sophisticated e-business solutions.
Information
about the complete WebSphere product line is on the Web
at http://www.software.ibm.com/websphere.
ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. Our
award-winning products empower developers to provide the most engaging
experience on the Web and enable more effective e-business. Headquartered in
San Francisco, Macromedia
(NASDAQ: MACR) has more than 1000 employees worldwide and
is available on the Internet at http://www.macromedia.com.
ABOUT IBM CORPORATION
IBM is the worlds largest information technology
company, with 80 years of leadership in helping businesses innovate. IBM
Software offers the widest range of applications, middleware and operating
systems for all types of computing platforms, allowing customers to take full
advantage of the new era of e-business. The fastest way to get more information
about IBM software is through the IBM Software home page at http://www.ibm.com/software/.
Indicates trademark or registered trademark of
International Business Machines Corporation.
All other trademarks or registered trademarks are property of their
respective owners.
Macromedia, LikeMinds, Dreamweaver, UltraDev, Flash,
FreeHand, Director, and Fireworks are trademarks or registered trademarks of
Macromedia, Inc. as indicated. Other
company names, brand names and product names may be trademarks or registered
trademarks of others.
Gabriela Barragan
User Group Programs Specialist
gabriela@macromedia.com
Phone:415.553.2754 | Fax:415.626.0554
http://www.macromedia.com