Jay Graber steps down as Bluesky CEO, moves into chief innovation officer role at social media platform

 

"Bluesky CEO Jay Graber announced Monday that she’s stepping down from her position and moving to a new role as chief innovation officer of the decentralized social network.

“As Bluesky matures, the company needs a seasoned operator focused on scaling and execution, while I return to what I do best: building new things,” Graber, who is based in Seattle, wrote in a post.

Toni Schneider, former CEO of Automattic (operates WordPress.com) and partner at True Ventures, is joining Bluesky as interim CEO while the board searches for a permanent new leader.

“I deeply believe in what this team has built and the open social web they’re fighting for,” Schneider, who has been an advisor to Bluesky and Graber, wrote on LinkedIn. He also penned a blog post on Bluesky.

Graber has led Bluesky since 2021, when it spun out of Twitter. The platform has become a leading alternative to X, growing its user base 60% last year from 25.9 million users to 41.4 million. The company reported Monday that it now has 43 million users.

“Scaling up this company has been a learning experience unlike anything else,” Graber wrote in her post. “I’ve grown a lot as a leader and had the privilege of assembling the best team I’ve ever worked with.”

She added: “I’m most energized by exploring new ideas, bringing a vision to life, and helping people discover their strengths. Transitioning to a more focused role where I can do what brings me energy is my way of putting that belief into practice.”

Wired reported that the chief innovation officer position was created for Graber, who also sits on the company’s board.

Bluesky has differentiated itself from other social media networks with the AT Protocol, an open technical standard for social media that Bluesky’s team built as the foundation for its network. Most social networks today are walled gardens, where one company runs the servers, owns the data, and sets the rules.

“Last year, we grew a world-class team, expanded the AT Protocol ecosystem, and proved that a values-driven social network could thrive at scale,” Graber wrote.

Bluesky has no official headquarters. Graber and several employees work out of a co-working space in Seattle.

Graber was honored at last year’s GeekWire Gala as one of five Uncommon Thinkers — inventors, scientists, and entrepreneurs selected in partnership with Greater Seattle Partners for their work transforming industries and the world."

https://www.geekwire.com/2026/jay-graber-steps-down-as-bluesky-ceo-moves-into-chief-innovation-officer-role-at-social-media-platform/

Mutiny at Microsoft Over Gates' Future Role

I'll write this or have a guest blogger to write it. 2000 the break up of Microsoft and Jonathan David Allen Moore diagnosed with Schizoaffective disorder. paid for in 2000 a MSDN Enterprise Subscription.

 In 1989 my stutter was diagnosed as a lateral exclusion lisp with is like Hannibal Lector. Saliva I worked with the actress Emily Blunt in 1989 on her stutter at Hollins Communications in Roanoke, Va.

In 1995 I went to Medone and I was tested for all STD's all came back negative. I made good grades in High School just absent a lot.

While I was at Grand Home Furnishings I took Kara Kiser out on a date but my car broke down and I took it to the shop and we went to my uncles Glenn's Flower shop to wait while it was fixed and took her home.   

It 1999 I left Grand Home Furnishings and helped a friend move to Greenville, NC and invested in Microsoft, Macromedia and Disney at Moors and Cabot I applied from a Macromedia User Group and was was approved by Anne Krochmeal. In 2000 went to ETSU and gave speeches with the FBI from the Computer Science Dept. We made Musicians, Actors and Executives Made for Macromedia Interactive CD-ROMS. I worked on the movie website Artificial Intelligence in Macromedia Flash on Flash Kit on internet.com in 2001. I began researching money on the computer and discovered COCOMO II at USC online. I later found out it was just cost. On my IBM Aptiva Desktop. I was also working for Sears Robuck Co. as a manager. My managers name was Percilla.

I was hacked on my Windows 2000 install with a change to a theme to contrast by a neighbor. I was taken to Southwest Virginia Mental Health Institute. I was diagnosed with schizoaffective disorder in 2001. I was never given a formal fMRI with contrast to look for schizophrenia with is a neural network disease.  Until 2016. Which came back normal. In 2018 I discovered a National Institute of Health on auditory sensitivity in stuttering and fluent children.

https://pmc.ncbi.nlm.nih.gov/articles/PMC1999300/ 

In 2006 I received a $20 million Microsoft tender offer and was taken to Southwest Virginia Mental Health Institute again which I extended for 75 years in investor relations email. I am a Microsoft shareholder I was released. Worth 808,808,808 shares nothing sounds quite like a 808. Bought Beastie Boys Hello Nasty in 1997. From CDNow. I do business with Microsoft by phone and email.

In 2011 I filed a one million dollar IRS intangible I performed the valuation with the official book tax return and was given the transcript in 2020 which was correct which I still have. I was taken to Southwest Virginia Mental Health Institute again and released.

In 2025 I received $99k and some blank payroll checks from Inuit, Google's Gemni said routing numbers can vary.  The bank said in bipartisan America that the account number was dormant, funding from a person from claiming to be Anne Hathaway the actress and saved her from crypto trouble but kept the cash she put in my bank account. She was ok with that. I've yet to hear this persons voice on the phone. All chat and email. I'm still on Black Magic Woman at the bank. She received her God's Love Gold Heart Award. 

https://www.vogue.com/slideshow/gods-love-we-deliver-golden-heart-awards-anne-hathaway-audra-mcdonald

In 2026 I mailed Microsoft Source Code Compliance team and received postal mail from Microsoft on all Windows disclosures. I went through my email and discovered all of my Macromedia confidential unicolatertal agreement press releases and discovered Macromedia sweep the California Clio Awards in 2000 and received my confirmation letters. Which is the most prestigious awards in the world according to Google's Gemini. I've yet to be called famous by anyone. I don't know if I'm a kingpin or a pauper.

Ever republican administration there are tax cuts and AI safety.  

Mutiny at Microsoft Over Gates' Future Role 

https://www.ecommercetimes.com/story/mutiny-at-microsoft-over-gates-future-role-79105.html 

by Jonathan David Allen Moore 

 

 

 

 

 

 

Microsoft Windows 2000 Odessy ain't even real it is the UK...

"Odyssey (also known as NT6) was the codename for a version of Microsoft Windows that was intended to succeed Windows 2000. It was cancelled sometime in 2000 and was merged with Neptune to create Windows XP.^[2]"

Development

"Development of Odyssey began alongside the consumer-based Neptune project in 1999 and was based on the Windows 2000 codebase.^[2] Features planned for Odyssey were the new Activity Centers as well as a new user interface.^[2][1] The version number of Odyssey is unknown, with some unverified sources claiming it as NT 6.0 or NT 5.5.^[3]

Due to high hardware requirements and because Odyssey and Neptune were built on the same codebase, Microsoft combined them to form a new product codenamed Whistler, for efficiency.^[2] No builds or versions of Odyssey were ever leaked or released by Microsoft as the product never left the planning stage.^[3]"

"Confidential documents from the Comes vs. Microsoft case do state that Odyssey was indeed under development."

https://en.wikipedia.org/wiki/Windows_Odyssey

Netflix Officially Says Goodbye to Christopher Nolan’s Favorite Fast and Furious Movie

 "Christopher Nolan has spent his career making some of the most ambitious movies in Hollywood, from Inception and Interstellar to Oppenheimer and The Dark Knight. This is, in essence, a blockbuster auteur and we've seen him in the Criterion Closet. We know this man has taste. So when he starts describing the lore, the action and the thrills of the lowest-grossing installment of Hollywood's most unlikely franchise, you know it's an interesting thing to listen to."

 hat movie is The Fast and the Furious: Tokyo Drift, and the 2006 action thriller is officially leaving Netflix in the United States. Directed by Justin Lin, the third installment in the franchise took audiences away from the familiar faces of the first two movies, introducing a new cast and moving the action to Japan. Nolan has previously praised the movie and Lin's direction, describing it as his favorite installment in the series.

"The story follows American teenager (although that's pushing it given how old he looks) Sean Boswell as, following one too many run-ins with the authorities and trouble at school, is shipped off to Tokyo to live with his disciplinarian dad. There, he falls into the drifting scene in Tokyo, and Sean soon finds himself caught up in a rivalry with a local racer known as the Drift King, while developing a friendship with Han, who teaches him how to survive on the streets."

"The cast is led by Lucas Black (NCIS: New Orleans) as Sean Boswell, alongside Sung Kang (Fast Five) as Han, Brian Tee (Chicago Med) as Takashi, Nathalie Kelley (The Vampire Diaries) as Neela, Bow Wow (Like Mike) as Twinkie, Brian Goodman (Rizzoli & Isles) as Major Boswell, and Sonny Chiba (Kill Bill) as Kamata. Vin Diesel also makes a brief appearance as Dominic Toretto".

https://collider.com/christopher-nolan-fast-and-furious-tokyo-drift-leaving-netflix-october-2026/

 

EXCLUSIVE: TOM CRUISE FIRED FROM ‘MISSION: IMPOSSIBLE’ FRANCHISE — REBOOT IN THE WORKS

 

EXCLUSIVE: TOM CRUISE DROPPED FROM ‘MISSION: IMPOSSIBLE’ — NEW LEAD INCOMING

It’s the end of an action era. After nearly three decades as cinema’s most fearless spy, Tom Cruise has been benched from the Mission: Impossible franchise.

#ShuterScoop can confirm that Cruise, 62, will not return as Ethan Hunt following the underwhelming performance of Mission: Impossible – Final Reckoning. Despite a global press tour and a sky-high budget topping $400 million, the film failed to ignite the box office and is on track to rank just fifth in the series.

“Tom’s not coming back,” a studio source shares. “This chapter is closed — and everyone knows it.”

Paramount is planning a 3-to-4-year pause before launching a full reboot with a new leading man and creative vision. While insiders insist there’s “still juice in the brand,” Cruise’s era is officially over.

Over the years, Cruise turned Mission: Impossible into one of Hollywood’s most iconic action franchises — dangling off planes, leaping from rooftops, and holding tight to Ethan Hunt’s legacy. But even his legendary work ethic couldn’t outrun shifting audience interest and franchise fatigue.

“He gave it everything,” one industry executive tells #ShuterScoop. “But now it’s time to pass the baton.”

Plato Learning System or Macromedia Authorware

PLATO, computer-based education system created in 1960 by Donald L. Bitzer at the University of Illinois at Urbana-Champaign (UIUC). In addition to being used successfully as a teaching tool, PLATO also spawned one of the first successful online communities. In many ways, PLATO’s development foreshadowed the Internet. Development

Bitzer, a professor of electrical engineering at UIUC, was interested in matters of literacy. He was inspired to create PLATO when he read that 50 percent of students graduating from high school in the United States were functionally illiterate. In a discussion about literacy, a colleague of Bitzer’s, Chalmers Sherwin, asked whether it might be possible to use computers for education. Bitzer believed that it could be done and set to work to realize the goal of computer-based education by assembling a team of software coders ranging from professors to high-school students.

PLATO was based on a time-sharing computer system, with users and programmers connected to a central mainframe. The first demonstration of PLATO took place on the ILLIAC I computer, which in later versions of PLATO was replaced by a Control Data Corporation (CDC) 1604 computer. The programmers, faculty, and graduate students (and some undergraduates) used programming languages, such as FORTRAN and later TUTOR, to write educational materials.

During the 1960s PLATO was used in a single classroom, but the significance of its development was apparent. In the latter half of that decade, Bitzer and colleagues established the Computer-Based Education Research Laboratory (CERL) at UIUC, and work on PLATO continued. By the early 1970s, as the processing power of mainframe computers progressed, PLATO was able to support 1,000 simultaneous users. The connection speed for the workstations that interfaced the mainframe was 1,200 bps (bits per second). PLATO output only text, so the rate of exchange between PLATO users seemed sufficiently fast for communication and education.

The ability to support so many users simultaneously helped facilitate the creation of an online community, which was further made possible by David R. Woolley’s authorship of PLATO Notes, a threaded discussion application that later evolved into Group Notes. Woolley was a student at UIUC at the time and had been working at CERL. He and his colleagues had become frustrated with the process of fixing bugs in PLATO and reporting those fixes. Woolley’s solution was to create a threaded message system that incorporated user IDs and date and time stamping, allowed multiple responses to each entry, and included menus and indices.

PLATO Notes quickly came to be used for a multitude of discussions beyond the fixing of bugs. At about the same time that Woolley created Notes, Doug Brown developed a program called Talkomatic that enabled real-time chat between users. Up to five active participants could utilize a single Talkomatic channel, while any number of users could log in as observers only. Channels could be created by any user at any time. Once a channel was created, however, users could prevent others from joining or observing, thereby creating private chat channels. Soon after the creation of Talkomatic and another real-time chat application, Term-talk, PLATO’s use for online interaction and communication became predominant. Despite that multitude of communication options, PLATO did not initially have an e-mail application with which one could send private messages, but one was released in the summer of 1974.

UIUC had numerous PLATO terminals in public computer labs and public spaces. What had started as a means of creating educational materials and fostering literacy came instead to foster online communities, distance education, online classified ads, discussion groups on myriad topics, PLATO “celebrities,” and even romance—all features of the Internet in the early 21st century. PLATO users struggled with issues that contemporary Internet users also encounter, such as user anonymity and identity, privacy, and security. Multiuser and single-user games were popular PLATO features. Among the first games were a version of MIT’s Spacewar! and a Dungeons & Dragons-like game called Avatar. Many users spent entire nights and weekends gaming in PLATO labs on the UIUC campus.

The terminals themselves consisted of two parts: a large box, which held a monochrome (amber) monitor, and a keyboard. Later iterations of the terminal came to incorporate a touch-screen interface, and both it and the keyboard were well able to withstand constant use in public places.PLATO’s development after the early 1970s came to rely on the user community. Those who worked to write applications regularly sought user feedback and input, and in many cases users who had first encountered PLATO by means of a class assignment came to work in CERL. In the mid-1970s CDC licensed the PLATO system from UIUC and began to commercialize it. By the mid-1980s there were more than 100 PLATO systems around the world, most at educational institutions. With further software development, means were devised by which those systems could be linked to one another, and essentially “internetworks” of PLATO systems were operational by the late 1970s. Network gaming—one of the most popular PLATO pastimes—came to be banned (on and off) by university administrators.

The introduction of the personal computer (PC) in the 1980s helped bring about an end to the original versions of PLATO. Networking PCs was less expensive than building out PLATO systems, and the University of Illinois campus system began using NovaNET, a PC-based education system that essentially interfaced with PLATO via PCs instead of PLATO terminals. CDC, which hewed to its mainframe history, was entirely unprepared for the PC’s growth and began a retrenchment. CDC focused PLATO on delivering computer-based instruction and training for the U.S. Department of Defense and other agencies, later renaming it CYBIS and selling it in the 1990s to Vcampus Corp. In 1989 CDC sold the PLATO name to TRO, Inc. 

Taken from Britannica

In the end it'll come down to teaching on the internet and CERN. 

 

Legal Code of Virginia

§ 55.1-1315. Eviction of tenant.

In addition to the remedies provided by §§ 55.1-1228 and 55.1-1311, a landlord may evict a tenant only for violation of the applicable building and housing code caused by a lack of reasonable care by the tenant, a member of the tenant's household, or a guest or invitee of the tenant. 

https://law.lis.virginia.gov/vacode/title55.1/chapter13/section55.1-1315/

 

The Dvorak Keyboard: the Basics

 by Randy Cassingham
Author, The Dvorak Keyboard and This is True

The Dvorak keyboard is an ergonomic alternative to the layout commonly found on typewriters and computers known as “Qwerty”. The Qwerty keyboard was designed in the 1870s to accommodate the slow mechanical movement of early typewriters. When it was designed, touch typing literally hadn’t even been thought of yet! It’s hardly an efficient design for today’s use.

In contrast, the Dvorak (pronounced “duh-VOR-ack”, not like the Czech composer) keyboard was designed with emphasis on typist comfort, high productivity and ease of learning — it’s much easier to learn.

There were several variations in the Dvorak’s design in its first few decades, but these were settled when the American National Standards Institute approved a standard for the layout of the Dvorak in 1982. The diagram above shows that standard layout as adapted for computer use.

Because computer-based research wasn’t even a researcher’s dream in the late 1920s and 30s, the Dvorak design took about 12 years to perfect, and included extensive study of languages using the Roman alphabet (mostly English), the physiology of the hand, and practical studies.

Dr. Dvorak (Univ. of Washington, Seattle; he lived 1894–1975) used his research to design two other keyboards specifically for people with only one hand (one each for the right and left), which allow people with the use of just one hand to type very easily and efficiently — at speeds up to 50 wpm.

Why Is Dvorak Easier to Learn?

The Dvorak layout has the most-used consonants on the right side of the home row, and the vowels on the left side of the home row. Among other design features, it is set up to facilitate keying in a back-and-forth motion — (right hand, then left hand, then right, etc.) The back-and-forth flow obviously makes typing quicker and easier: try typing the word “minimum” on the Qwerty keyboard, then look how you’d type it on Dvorak.

When the same hand has to be used for more than one letter in a row (e.g., the common t-h), it is designed not only to use different fingers when possible (to make keying quicker and easier), but also to progress from the outer fingers to the inner fingers (“inboard stroke flow”) — it’s easier to drum your fingers this way (try it on a tabletop).

The Dvorak design puts fully 70 percent of all English keystrokes on the home row (only 32 percent of Qwerty’s are on the home row), making Dvorak much easier, faster, and — probably (no formal studies have been done as yet, but anecdotal evidence supports it) — less likely to result in carpal tunnel syndrome and other repetitive motion injuries.

Remember when you took typing classes, probably in high school? You got to do drills with such “words” as “fff”, “jjj”, and “jkl;” — why practice such specific nonsense that you will never actually type? Added to the awkward physical motions Qwerty requires, these nonsense words are counter-intuitive, making Qwerty very hard to learn. On Dvorak, the keys on the home row alone make up literally thousands of words (we have a list of nearly 5000 from one electronic dictionary alone!), meaning you could have typed real words on your first day of typing class …if you had learned on a Dvorak keyboard.

The row above the home row contains the next-most-used letters and punctuation. Why? Because it is easier for your fingers to reach up on the keyboard than down. What’s left are the least-used keys, which are obviously relegated to the bottom row.

Should We Switch?

Even if you don’t want to switch (it’s actually fairly easy — I did it in college, and my typing speed went from 50 WPM to over 100), why the heck are we forcing children to learn the draconian ergonomic failure “Qwerty” when there’s a such a good alternative available?

Why teach kids for weeks and weeks and weeks to master a complex skill when in two or three weeks they could learn Dvorak, and then get on with what they’re at the keyboard to do! Writing, programming …creating!

If it’s so good, why isn’t everyone using it? Clearly, a good question. There are a lot of reasons for it, and they are too numerous and complicated to explain fully here (they are fully explained in my book The Dvorak Keyboard). Mainly, the Qwerty keyboard became entrenched in tradition. By the time Dr. Dvorak came up with his design, there were hundreds of thousands of typewriters, and it would have cost millions to convert them all over.

Yet the benefits were so obvious that the switch was just about to be made, but then World War II broke out, and the War Dept. ordered all typewriter keyboards be set to the most-common standard: Qwerty. Typewriter manufacturers, meanwhile, retooled to produce small arms. By the end of the war, Qwerty was cast in concrete.

Then Add Discrimination!?!

Unbelievably, there are people with personal vendettas against the Dvorak. In 1956, a U.S. government researcher published an astoundingly biased “study” that railed against the Dvorak layout. When other researchers found the conclusions suspicious, they asked to see the raw data — but the government researcher had destroyed it all! Yet the anti-Dvorak still point to the “study” by the General Services Administration as “proof” that there’s something wrong with the Dvorak. But their “evidence” doesn’t even exist.

Such vendettas exist now, too. The most commonly quoted anti-Dvorak screed over the past few years is one by Stan Liebowitz and Stephen Margolis. I responded to that one way back in 1995 (copy of that here).

Certainly, people are using it. How many? It’s impossible to know: unlike typewriters, which needed precision mechanical work to convert them, computers are by their nature programmable, and it’s a cinch to convert them to Dvorak. So how many people have actually done that? The only way to really find out is to do an expensive controlled survey, and no one is rushing forth with the money to fund such a study.

To learn more about the Dvorak layout, I recommend two levels of information. Browse through my Dvorak Research Materials linked below for what you want to know. For the ultimate design reference, ThisIsTrue.Inc (my publishing company) is the exclusive distributor of Typewriting Behavior, Dr. Dvorak’s 546-page book on the keyboard’s research and design — it’s a classic! The book was printed in 1936, and there will never be any more. I have a quaint 1936 review of the book.

Family Tree DNA

On Sept 9, 2024 Family Tree DNA deactivated it Family tree builder I'm happy to say it is now read only 

https://whoareyoumadeof.com/blog/why-cant-you-build-a-family-tree-on-ftdna-anymore/

Adobe Co-Founder Dr. John Warnock Passes at 82

SAN JOSE, Calif.--(BUSINESS WIRE)-- It is with profound sadness that Adobe shares the passing of the company’s beloved co-founder Dr. John Warnock. Dr. Warnock passed away on Saturday surrounded by his family.

Dr. Warnock co-founded Adobe in 1982 with Dr. Charles Geschke after meeting as colleagues at Xerox. Their first product was Adobe PostScript, groundbreaking technology that sparked the desktop publishing revolution. Dr. Warnock retired as CEO in 2000 and he was chairman of the board, a position he shared with Dr. Geschke, until 2017. He was a member of the Board of Directors since then. In recognition of their technical achievements, Dr. Warnock was awarded the prestigious National Medal of Technology and Innovation by President Barack Obama; the Computer Entrepreneur Award from the IEEE Computer Society; the American Electronics Association Medal of Achievement; and the Marconi Prize for contributions to information science and communications.

Adobe Chair and CEO Shantanu Narayen sent the following email to all Adobe employees:

It is with profound sadness that I share that our beloved co-founder Dr. John Warnock passed away at the age of 82.

John's brilliance and technology innovations changed the world. It is a sad day for the Adobe community and the industry for which he has been an inspiration for decades.

John and Dr. Chuck Geschke founded Adobe in 1982 with PostScript, sparking the desktop publishing revolution. His vision and passion enabled Adobe to deliver groundbreaking innovations such as Illustrator, the ubiquitous PDF file format and Acrobat, Photoshop and Premiere Pro, defining the desktop era and unleashing creativity and opportunity for millions of people.

John has been widely acknowledged as one of the greatest inventors in our generation with significant impact on how we communicate in words, images and videos. Among many other awards, President Barack Obama awarded him the National Medal of Technology and Innovation, one of the nation’s highest honors bestowed on scientists, engineers and inventors, in 2008; he received the Computer Entrepreneur Award from the IEEE Computer Society; the American Electronics Association Medal of Achievement; and the high honor of the Marconi Prize for contributions to information science and communications. John retired as CEO in 2000 and he was chairman of the board, a position he shared with Chuck, until 2017. Since then, he continued to serve on the Board of Directors.

While the impact that his innovations have had are countless, it is his indomitable spirit, passion and belief in building a company with strong values that has impacted all of us who have had the good fortune of working at Adobe. John was incredibly insightful on which technologies would delight customers as well as create business value. John and his wife, Marva, who is a graphics artist, used our products constantly and set the standard for customer empathy.

My interactions with John over the past 25 years have been the highlight of my professional career. At breakfasts with John and Chuck, we would imagine the future, however, it was our varied conversations on rare books, art, world history and politics that gave me unique insight into John, who was truly a renaissance man (we also loved rooting jointly for the Warriors!). While he was my role model and mentor, I am most grateful to count him as a friend.

As I reflect on this loss that will leave a huge void in our lives, I think back to a few months ago when I saw John for the 30th anniversary of Acrobat. After the event, where we celebrated the impact of Acrobat and PDF on the world of communication, we talked about the potential of Firefly to transform the next generation of creative technology. With a twinkle in his eye, he said that he was amazed with the progress and as always had feedback on how we could make it better!

My thoughts are with Marva and his entire family. There is nothing he would like more than to continue his amazing legacy so let's continue to make him proud.

Shantanu

-----------

Dr. Warnock is survived by his wife Marva Warnock and his three children.

For Dr. Warnock’s biography visit: https://www.adobe.com/content/dam/cc/en/leaders/pdfs/warnock.pdf

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Public relations contact
Ashley Levine
Adobe
adobepr@adobe.com

 

 https://news.adobe.com/news/news-details/2023/adobe-co-founder-dr-john-warnock-passes-at-82

MACROMEDIA AND NOKIA ANNOUNCE AVAILABILITY OF NOKIA WML STUDIO FOR MACROMEDIA DREAMWEAVER

New extended functionality enables developers to visually author wireless Web content 

San Francisco, California and Irving, Texas -- June 26, 2000 -- Macromedia, Inc.

(NASDAQ: MACR), the leading provider of solutions for compelling and effective Web sites, and Nokia (NYSE: NOK) today announced the availability of the Nokia WML Studio for Macromedia(R) Dreamweaver(R) software. The Studio will enable developers to use Macromedia Dreamweaver software, the market-leading visual Web authoring product for professional Web developers, to author Wireless Markup Language (WML) content for delivery to Nokia and other WAP wireless device customers. The Nokia WML Studio for Dreamweaver software fully supports the WML 1.1 standard and is available for free online on the Macromedia Exchange for Dreamweaver software at http://exchange.macromedia.com. 

The Nokia WML Studio for Macromedia Dreamweaver software enables the 650,000-strong Dreamweaver developer community to create WML decks and cards, insert WBMP images, modify text, and implement anchors and events within the familiar Macromedia Dreamweaver user interface.  The WML Studio allows developers to preview their work on the Nokia phone simulator directly from Dreamweaver software.  The WML Studio tracks the compiled size of WML decks and includes a debugger allowing validation of WML code as it is created. 

"I applaud Macromedia's effort in working with Nokia to develop solutions for WAP Forum ratified standards such as WML 1.1,"  said James Fiduccia, senior information architect at Sapient Corporation. "The Nokia WML Studio for Dreamweaver invites developers to create the next generation of content for wireless devices from within the recognizable environment of Dreamweaver, making the transition to this exciting new medium seamless and exciting." 

"We see a need for developers and designers alike to have a familiar tool that they can use to create sites to run on multiple platforms, as wireless connections for Internet browsing is going to be a fast-paced ride in the next

2 years," said Neil Wooding, managing director for NetMaster Communications, Ltd. "The Nokia WML Studio for Dreamweaver brings this dream a step closer into the hands of the people who will shape this future." 

"The interface for the Nokia WML Studio beta fits into Dreamweaver seamlessly and it will allow us to give our clients an extra dimension to their Web site, particularly portal sites," said David Bishop, design director for Front-Page Design. "All the features are easy to include and we'll be using the studio a lot in the future as WAP phones continue to gain popularity." 

Macromedia and Nokia are both members of the WAP Forum, the industry association that has developed the Wireless Application Protocol (WAP) and WML.

By working together on a Web content development platform for the wireless Internet, the companies are bringing consumers the Internet in presentations suited for the unique handset environment. For more information about WAP, see www.wapforum.org. 

ABOUT NOKIA

Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD

19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 56,000 people. 

ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experience on the Web, and enable more effective e-business. Headquartered in San Francisco, Macromedia

(NASDAQ: MACR) has more than 1,000 employees worldwide and is available on the Internet at www.macromedia.com.

 

###

 

Macromedia and Dreamweaver  are trademarks or registered trademarks of Macromedia, Inc. Other company and product names may be trademarks of their respective companies.

Gabriela Barragan

User Group Programs

gabriela@macromedia.com

Phone:415.553.2754 | Fax:415.626.0554

http://www.macromedia.com

 

MACROMEDIA CUSTOMERS SWEEP TOP CLIO INTERACTIVE AWARDS

Winner of the Grand Clio and four of six Gold Clio winners used Macromedia products to create award-winning interactive work 

San Francisco, California  June 1, 2000  Macromedia, Inc. (NASDAQ: MACR), today saluted the designers and agencies that used Macromedia products to dominate the prestigious Clio Awards with their groundbreaking creative interactive work. Four of the six Gold Clio award winners and the majority of the 90 Clio Award finalists in the interactive category used Macromedia products. Arnold Communications of Boston took top honors, winning both a Grand and a Gold Clio for the turbonium.com site. The site, built entirely with Macromedia(R) Flash(TM), delivers a high-impact, high production value Web experience for users at every bandwidth. 

"Turbonium is all about the future," said Bill Whelan, associate creative director of Arnold Communications.  "Its all about technology.  We had just three weeks to build the Web site.  Macromedia Flash was the only way to go.

It was the only way to deliver a futuristic, multi-media experience on the Web in a timely fashion.  The site went up on time and sales went through the roof." 

The other Clio Gold winners (complete list of winners available on

http://www.clioawards.com) that used one or more Macromedia products were Columbia TriStar Interactive for the film The Messenger, Blast Radius for work on Casio G-Shock watches, and Deepend, London, for the London Design Museum site. The winners and finalists used a range of award-winning Macromedia products, including Macromedia Flash, Director(R), Dreamweaver(R), Fireworks(R) and FreeHand(R), to build their compelling and engaging Web sites. The Clio Awards is the largest and most prestigious advertising awards competition in the world. 

"Macromedia applauds the talented designers, developers, advertising agencies and businesses that continue to awe the world with their groundbreaking work on the Web," said David Mendels, senior vice president of Business Development and Corporate Marketing for Macromedia.  "They inspire us to continue to provide them with a rich palette of technologies for creating their art, advertising their products, and building their brands." 

Macromedia customers continue to garner recognition for their outstanding work.  In addition to Clio winners, a clear majority of this years Webby Award honorees also used Macromedia products to create their award-winning Web sites. 

ABOUT MACROMEDIA

Macromedias mission is to add life to the Web.  Our award-winning products empower developers to provide the most engaging experiences on the Web and enable more effective e-business.  Headquartered in San Francisco, Macromedia

(NASDAQ: MACR) has more than 1000 employees worldwide and is available on the Internet at http://www.macromedia.com. 

# # #

Macromedia, Flash, Director, Dreamweaver, Fireworks, and FreeHand are trademarks or registered trademarks of Macromedia, Inc. as indicated. 

Gabriela Barragan

User Group Programs Specialist

gabriela@macromedia.com

Phone:415.553.2754 | Fax:415.626.0554

http://www.macromedia.com

 

MACROMEDIA SHIPS GENERATOR 2 ENTERPRISE EDITION

Customers Integrate Macromedia Generator with Leading E-Business Solutions From Vignette, SilverStream Software, And Intershop 

San Francisco, California  June 7, 2000  Macromedia, Inc. (NASDAQ: MACR), the leading provider of solutions for compelling and effective Web sites, today announced it is shipping Macromedia Generator 2 Enterprise Edition, the first and only high-performance, scalable solution that enables Global 2000 companies to quickly deliver high-impact, data-driven, visual Web content. Leading e-business solutions providers such as Vignette, SilverStream Software, and Intershop can easily extend their e-business infrastructure solutions to deliver real-time visual Web content due to the open architecture of Macromedia Generator 2 Enterprise Edition. 

Online entertainment destination CheckOut.Com, for example, uses both Macromedia Generator and Vignette  a platform for building online business applications that delivers a combination of content management, personalization, decision support, and enterprise integration services  to deliver frequently changing, unique content to its customers. The combination of products enables CheckOut.Com to deliver a visually appealing site without requiring a legion of artists and integrators. 

The SilverStream Application Server allows corporations to rapidly build and deploy standards-basedWeb applications on which they run their businesses.

With

the Macromedia Generator 2 Enterprise Edition integration, developers using the SilverStream Application Server can deliver highly visual sites that scale to millions of visitors and instantaneously reflect new information. 

CharlotteStreet.com is a portal that uses Macromedia Generator, Macromedia Flash, the SilverStream Application Server, and an Oracle database to deliver the latest news and information. Using placeholders to separate design from content, CharlotteStreet.com uses Macromedia Generator templates to automatically update the portal as new stories are available. 

"The combination of Macromedia Generator 2 Enterprise Edition and the SilverStream Application Server provides a powerful solution for our mutual customers who want visually-appealing, data-driven Web sites," said Noel Clarke, International Technical Account Manager, SilverStream Software. "It was very easy to integrate the two products as Generator simply makes a URL call to the application server which accesses its Oracle database to grab the required content. Macromedia Generator 2 Enterprise Edition then delivers the content fast and automatically." 

Intershop is a leading provider of electronic commerce software solutions that enable businesses to sell goods and services over the Internet. Macromedia Generator 2 Enterprise Edition leverages Intershop's content database and e-commerce functionality to deliver dynamic content to site visitors.

Because

of the open architecture and real-time content delivery features in Generator, new products can instantly be reflected on a Web site once they are added to the Intershop database. 

Macromedia Generator and Intershop provide a powerful technological combination for the G.I. Joe's online store. Generator transformed the Intershop database information into real-time, colorful, precision-designed Macromedia Flash movies. G.I. Joe's selected Macromedia Generator to deliver a constantly fresh site that doesn't require them to pay a third party for daily updates.

Without

any Web authoring knowledge, and wielding only a Web browser, employees at G.I.

Joe's can update products, prices, and other content components without additional expense. 

"Macromedia's dynamic content delivery capabilities offer our customers a simple method to automate the delivery of new or updated items to their customers," said Ed Callan, Vice President, Marketing, Intershop Communications. "By aligning with Macromedia, we are effectively strengthening our customer's ability to differentiate themselves in the e-marketplace." 

PRICING AND AVAILABILITY

Macromedia Generator 2 Enterprise Edition starts at $30,000, including support, and maintenance. Professional services and 24x7 support are available at additional cost. It runs on Windows NT/2000, Sun Solaris, and Red Hat Linux platforms. The Enterprise Edition is now shipping, and can be purchased through a Macromedia sales representative; please call (800) 806-4218. 

In addition, Macromedia Generator 2 Developer Edition, which is for offline updating, prototyping, and lower-trafficked Web sites, is priced at $999 per server. It is now shipping and runs on Windows 95/98/NT/2000, Sun Solaris, and Red Hat Linux platforms. It is available for purchase at http://store.macromedia.com or by calling (800) 457-1774. 

ABOUT MACROMEDIA

Macromedia's mission is to add life to the Web. Our award-winning products empower developers to provide the most engaging experiences on the Web and enable more effective e-business. Headquartered in San Francisco, Macromedia

(NASDAQ: MACR) has more than 1000 employees worldwide and is available on the Internet at http://www.macromedia.com.

Gabriela Barragan

User Group Programs Specialist

gabriela@macromedia.com

Phone:415.553.2754 | Fax:415.626.0554

http://www.macromedia.com

 

FORMER PIXAR EXECUTIVE NAMED CEO OF SHOCKWAVE.COM

 FORMER PIXAR EXECUTIVE NAMED CEO OF SHOCKWAVE.COM 

SAN FRANCISCO, CA  June 13, 2000  shockwave.com today announced it has appointed former Pixar Animation Studios executive Lawrence Levy as its president and CEO.  Levy also joins the board of directors of the company.

The appointment is effective June 19.  Rob Burgess continues as chairman of shockwave.com and chairman and chief executive officer of Macromedia. 

Macromedia created shockwave.com to pioneer the next generation of consumer entertainment on the Web and to develop new business models for original content creators, said Rob Burgess, Macromedia chairman and chief executive officer.  Lawrence has a unique combination of entertainment, technology and business experience which make him an ideal person to lead shockwave.com to the next level. 

Levy, 41, was formerly office of the president member, executive vice president, and chief financial officer at Pixar where he ran business operations and was responsible for Pixars 1995 initial public offering.

During his tenure, Pixar developed and produced the blockbuster animated hits Toy Story, A Bugs Life and Toy Story 2.  Prior to Pixar, Levy was vice chairman and chief financial officer at EFI (Electronics for Imaging), which he also took public.  Levy has business and law degrees from Indiana University and Harvard Law School.  He presently sits on the boards of Pixar and EXP.com. 

shockwave.com is building the first new generation entertainment company that truly integrates the power of technology, entertainment and the Web, said Levy.  I am delighted to be joining this extraordinary team.

 About shockwave.com

shockwave.com, Inc. (www.shockwave.com) is a leading Internet entertainment destination committed to providing the best interactive experience on the Web.  shockwave.com features cutting-edge games, shows and series, music and creativity applications.  In partnership with major entertainment companies and Web distribution and technology leaders, shockwave.com also offers artists and publishers a new and powerful distribution model. 

About Macromedia

Macromedia's mission is to add life to the Web. Our award-winning products empower developers to provide the most engaging experience on the Web and enable more effective e-business. Headquartered in San Francisco, Macromedia

(NASDAQ: MACR) has over 1000 employees worldwide and is available on the Internet at http://www.macromedia.com. Macromedia also hosts one of the most engaging entertainment sites on the web at http://www.shockwave.com. 

Gabriela Barragan

User Group Programs Specialist

gabriela@macromedia.com

Phone:415.553.2754 | Fax:415.626.0554

http://www.macromedia.com

 

IBM AND MACROMEDIA FORM STRATEGIC ALLIANCE TO ACCELERATE E-BUSINESS DEVELOPMENT

IBM AND MACROMEDIA FORM STRATEGIC ALLIANCE TO ACCELERATE E-BUSINESS DEVELOPMENT 

Companies will ease development and deployment of personalized e-business applications 

Somers, New York, and San Francisco, California -- May 30, 2000  IBM (NYSE:

IBM) and Macromedia, Inc. (NASDAQ: MACR), today announced a multi-faceted agreement that will bring IBM's Web development and deployment platform to Macromedia customers, integrate Macromedia's Web development software into the WebSphere(TM)software platform, and license Macromedia(R)LikeMinds(TM) Personalization Server for use in future releases of IBM WebSphere product offerings. 

The objective of the multi-year agreement including product bundles, product integration and joint marketing efforts, is to give customers a comprehensive Web development and deployment environment based on IBM's WebSphere product offerings, while delivering on the Macromedia Web Content Lifecycle. 

The IBM WebSphere software platform offers customers a powerful development and deployment environment for next-generation e-business applications.  The Macromedia Web Content Lifecycle helps eliminate difficulties enterprises face in integrating point solutions to build, manage, personalize, and analyze dynamic Web content while engaging customers on complex, business-critical Web sites. 

Under the agreement, IBM will license and distribute Macromedia LikeMinds Personalization Server as an integrated component of future versions of WebSphere product offerings, including WebSphere Commerce Suite(TM). This licensing and distribution agreement will bring LikeMinds patented collaborative filtering personalization technology to IBM WebSphere Platform users, helping them engage Web visitors and improve online results with highly accurate product and content recommendations. 

In addition, Macromedia will license and distribute a developer version of the IBM WebSphere Application Server with its market-leading visual Web content authoring platforms, Macromedia Dreamweaver(R) and the newly announced Macromedia Dreamweaver UltraDev(TM).  Dreamweaver UltraDev enables visual authoring of JavaServer Pages as fully supported by IBM's WebSphere platform.

IBM will also provide extensions to further integrate the Dreamweaver UltraDev development platform with IBM's WebSphere Studio, providing Macromedia developers a complete Java-based team programming solution and an out-of-the-box application server development and deployment environment based on IBM WebSphere. 

Also, IBM will bundle trial versions of Macromedia Flash(TM), Freehand(R), Director(R), and Fireworks(R) with every copy of the WebSphere Studio. 

"This partnership will deliver additional capabilities to companies in building, deploying and personalizing dynamic Web content when building business-critical Web sites that power an e-business" said Paraic Sweeney, vice president, Business Transformation, IBM. 

"IBM and Macromedia together deliver a comprehensive offering that moves beyond point products to address the complete Web Content Lifecycle, providing customers with a multi-faceted solution to engage and retain customers on their high-end, mission-critical e-commerce sites," said Stephen Elop, senior vice president and general manager for Macromedia.  "The synergies between the joint solutions will provide IBM and Macromedia customers with a robust solution for all of their critical e-business needs, from content design to delivery and personalization." 

ABOUT MACROMEDIA LIKEMINDS, DREAMWEAVER AND DREAMWEAVER ULTRADEV Macromedia LikeMinds Personalization Server combines industry-leading accuracy with unmatched, real-time performance to engage Web visitors and improve online results.  Macromedia Dreamweaver is the platform of choice for professional Web site design and production, and commands a 70 percent market share among professional Web developers. Dreamweaver UltraDev, announced May 8, is built on the core architecture of Dreamweaver and is the first application to allow developers, programmers, and designers to visually create and edit data-driven Web applications for multiple server platforms. 

ABOUT IBM WEBSPHERE

IBM WebSphere's customizable family of products provides the industry's most scalable e-business software foundation and application services, and delivers a flexible and open platform on which to build next-generation e-business applications.  Based on WebSphere Application Server, the WebSphere family supports business applications from simple Web publishing through enterprise-scale transaction processing. Through modular, integrated application services, such as Lotus Domino for rich collaboration capabilities and WebSphere Commerce Suite for high-performance, scalable commerce sites, the WebSphere family transforms the way businesses manage customer, partner and employee relationships.  Tightly integrated business and web content development tools and Web site management capabilities deliver the most advanced and productive end-to-end application development, deployment and integration for sophisticated e-business solutions.

Information

about the complete WebSphere product line is on the Web at http://www.software.ibm.com/websphere. 

ABOUT MACROMEDIA

Macromedia's mission is to add life to the Web. Our award-winning products empower developers to provide the most engaging experience on the Web and enable more effective e-business. Headquartered in San Francisco, Macromedia

(NASDAQ: MACR) has more than 1000 employees worldwide and is available on the Internet at http://www.macromedia.com. 

ABOUT IBM CORPORATION

IBM is the worlds largest information technology company, with 80 years of leadership in helping businesses innovate. IBM Software offers the widest range of applications, middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the new era of e-business. The fastest way to get more information about IBM software is through the IBM Software home page at http://www.ibm.com/software/. 

Indicates trademark or registered trademark of International Business Machines Corporation.  All other trademarks or registered trademarks are property of their respective owners. 

Macromedia, LikeMinds, Dreamweaver, UltraDev, Flash, FreeHand, Director, and Fireworks are trademarks or registered trademarks of Macromedia, Inc. as indicated.  Other company names, brand names and product names may be trademarks or registered trademarks of others. 

Gabriela Barragan

User Group Programs Specialist

gabriela@macromedia.com

Phone:415.553.2754 | Fax:415.626.0554

http://www.macromedia.com

 

ALIAS|WAVEFRONT, DISCREET, NXVIEW, AND SOFTIMAGE EMBRACE INTEL AND MACROMEDIA DEVELOPMENT EFFORTS

 

ALIAS|WAVEFRONT, DISCREET, NXVIEW, AND SOFTIMAGE EMBRACE INTEL AND

MACROMEDIA DEVELOPMENT EFFORTS 

3D Software Companies to Use Macromedia Shockwave Player As A Primary 3D Delivery Platform for the Web 

SIGGRAPH 2000, New Orleans, Louisiana, July 25, 2000 -- Macromedia, Inc.

(NASDAQ: MACR), the leading provider of solutions for compelling and effective Web sites, and Intel Corporation today announced that 3D software developers Alias|Wavefront, Discreet Logic, NxView Technologies, Inc., and Softimage have all pledged their support for the 3D technology Intel and Macromedia are developing for the Internet. 

Alias|Wavefront, Discreet, NxView, and Softimage, the leading providers

Alias|of

3D software tools and content services, are committed to using the future 3D-enhanced Macromedia® Shockwave™ Player as a primary delivery platform for the Web. With the future version of the Shockwave Player, all of these companies will have a widely-deployed platform to playback their creative 3D content. 

Earlier today, Intel and Macromedia announced they are teaming up to deliver 3D software technology for the Internet (see separate release).  The companies will integrate Intel’s Internet 3D Graphics technology into a future version of the Macromedia Shockwave Player, enabling the player to display high quality 3D graphics on the Internet. 

As the world’s leading innovator of professional 3D modeling and animation technology, Alias|Wavefront develops software for the film and video, games, interactive media, industrial design, and visualization markets through its Maya and Studio product lines. 

“Customers who use our products for creating their 3D animation and designs will greatly benefit from the technology being developed by Intel and Macromedia,” said Mike Wilson, director of Alias|Wavefront’s Maya Interactive Group. “With the broad penetration of the Macromedia Shockwave Player, adding 3D playback functionality will provide an attractive and well established delivery platform for our customers’ content.” 

Discreet Logic’s 3D Studio MAX is the award-winning professional 3D modeling and animation solution for PCs. 

"Discreet's 3D Studio MAX remains the most popular solution for creating 3D Web animations," states Phillip Miller, senior director of Discreet software products. "We are working with both Intel and Macromedia to ensure the vast number of 3D Studio MAX animators will have a direct method for bringing their rich 3D content to the Web in this versatile new technology." 

NxView Technologies is becoming the dominant 3D provider of e-business solutions, services and technology via the Internet, Intranets and Extranets. 

"For those of us who have been pioneering 3D on the Web, it's gratifying to have companies such as Intel and Macromedia join the effort. With Intel's technical knowledge and Macromedia's massive installed base of developers and Shockwave Players, pervasive 3D on the Web should be greatly accelerated," said Myles A. Owens III, chairman and CEO, NxView Technologies, Inc. 

SOFTIMAGE|XSI, the next-generation 3D software from Softimage, is

SOFTIMAGE|already

winning awards for its innovative technology and workflow while maintaining the legendary Softimage intuitiveness and productivity. 

“Softimage artists will have a smooth path for publishing their 3D content to the Web,” said Michael Sheasby, director of internet business development at Softimage. “The ubiquity of the Macromedia Shockwave Player ensures that the technology from Intel and Macromedia will be available on a significant number of machines connected to the Web. Artists will have a huge audience waiting for the content they produce.” 

The Intel Internet 3D Graphics-enhanced Shockwave Player will enable the next generation of bandwidth-friendly, interactive games, entertainment, and online shopping. The combined technologies will bring the first interactive, streaming, multiuser 3D capabilities online via the most widely deployed multimedia player, taking Web 3D from niche applications to mainstream uses. 

About Macromedia Shockwave Player

The Macromedia Shockwave Player, which reaches more than 137 million users, is the Web standard for multi media playback.  Shockwave Player is a free Web player from Macromedia. Shockwave Player users will have immediate access to 3D through Shockwave’s auto-update feature.  Shockwave Player displays destination Web content such as high-performance multiuser games, interactive product simulations, online entertainment, and training applications. Through Xtras, Shockwave Player is also extensible to play back custom-built applications. For more information on the Macromedia Shockwave Player, visit the Macromedia Web site at http://www.macromedia.com/shockwave/. 

ABOUT INTEL

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at http://www.intel.com/pressroom. 

ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experience on the Web, and enable more effective e-business. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,200 employees worldwide and is available on the Internet at www.macromedia.com. 

Gabriela Barragan

Macromedia User Groups

gabriela@macromedia.com

Tel:415.553.2754 I Fax:415.626.0554 

Macromedia      what the web can be.